Identity and business system created for Bill’s Fried Chicken, located in Poplarville, Mississippi. The goal was to create a visual system that celebrated the unique atmosphere, food and culture of the restaurant.
Bill's Fried Chicken, located in the small community of Poplarville, Mississippi is a "no frills" type of place.
Through the use of hand-drawn illustration and typography a visual system was created that celebrated the unique atmosphere, food and vibrant culture of the restaurant.