How do you educate over 200 media, technology, and design professionals about LED technology in a fun and dynamic way? Our team was inspired by fireflies, specifically their similarity to LED technology in how they illuminate. Guests ‘caught’ uniquely colored and shaped animated fireflies and could release them to eight different LED screens.
Agency: Second Story | Role: Art direction & design
Through interacting with the fireflies, guests learned about LED resolution and pixel pitch. On the surrounding LED screens, we created ambient, animated landscapes that enveloped the room.