Unlike other eponymous labels, the Marc Jacobs brand is Marc Jacobs the person. His ability to keep surprising the fashion world inspired our approach: create an emotional shopping experience infused with moments of whimsy. The design system was created to be device agnostic, stackable content modules ensure a harmonious marriage of products and brand moments.
Agency: Sapientnitro | Role: Art direction & design
The result: a uniquely branded flagship shopping boutique that saw an astonishing post-launch conversion increase of over 75%.